Sirromet Wines Unleashes Into The US Market

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Sirromet Wines Unleashes Into The US Market

WEDNESDAY, OCTOBER 24: Sirromet Wines of Queensland exclusively launched their home delivery USA business this week at a private exhibition held at the Beverley Hills Hilton Hotel CA in partnership with the Last Chance for Animals Gala ball.

US celebrities Priscilla Presley, Mena Suvari, Donna D'Errico, Kim Dejesus, Roxy Darr, Adrienne Janic, Bonnie-Jill Laflin, Australia's own Nicky Whelan and Hugh Sheridan to name a few, enjoyed a selection of Sirromet's wines at the charity event.

General Manager of Sirromet Rod Hill attended: "When presented the opportunity to support LCA in their annual gala fundraiser, we jumped at it. We have a business that we have built by being very mindful of the principles of giving back and supporting those with shared values. We are fortunate to be home to over 100 species of wildlife on our 500 acre winery and are working very closely with the RSPCA to develop wildlife education programs on-site in the future. We were delighted that our prize donations raised over $12,000 for LCA."

Having launched successful home delivery wine businesses in China, Japan and Taiwan already, the United States was the next target with both Wine Australia and Tourism Australia investing heavily to grow this market for Australian wine exports and inbound tourism.

Sirromet’s latest home delivery offering allows US residents to purchase a limited selection of their award-winning Granite Belt wines online for home delivery across 14 states in the US including California, Nevada, Alaska, Idaho, Louisiana, Nebraska, Oregon, West Virginia, District of Columbia, North Dakota, New Mexico, Virginia, Wyoming and New Hampshire.

Along with showcasing a selection of wines, Sirromet also donated a three bottle St Judes Road Grand Reserve Private Collection box of wines, consisting of its 2007 Cabernet Sauvignon, 2010 Merlot and 2010 Shiraz which raised $2,500 and an Australian Holiday including three nights at the wineries newly opened Sanctuary by Sirromet, two nights at the Stamford Plaza Hotel in Brisbane City, animal encounters and a visit to the amazing Moreton Island, raising another $10,000 for Last Chance for Animals.

Recently announced Ultimate Winery Experiences Australia’s first Queensland member winery, the UWEA group are working to attract high value travellers from the USA to Australia for food and wine experiences, which will further drive Sirromet’s home delivery USA business.

The UWEA group of wineries offer quality winery experiences based around world class wines, warm and knowledgeable hospitality and culinary excellence, allowing visitors to interact with the product, the winemaker and enjoy first-hand, the rich diversity that Australia’s many wine regions have to offer.


US Home delivery website Sirromet Winery: Sirromet is a family owned and run winery located at Mount Cotton, just a short drive from Brisbane and the Gold Coast. Sirromet's state-of-the-art facility includes production, bottling, and packaging facilities, barrel rooms, accommodation, cellar door, Tuscan Terrace, Restaurant Lurleen's, accommodation, worm farm and waste recycling plant.

Ultimate Winery Experiences available at Sirromet include: ‘The Best of Queensland’ – a tutored premium wine tasting, five course Taste Plate lunch with matching wines and a 375ml bottle of dessert wine to take home, priced at $204 per person; and ‘The Ultimate Winery Escape’ – a relaxing two night package including accommodation in the Deluxe Honeymoon Pavilion at Sanctuary by Sirromet, hot breakfast each morning, eight course Tasting Plate dinner with matching wines, a guided winery tour, tutored premium wine tasting and two bottles of award winning Le Sauvage wine to take home, priced at $762 per person. For more information, the consumer website has all experiences listed with a user-friendly search tool where you can search by winery, by region, or by experience type.

Sirromet Wine: Sirromet’s three vineyards are located in Ballandean, within the Queensland’s Granite Belt wine region. Utilising traditional methods and new technology, Sirromet’s Chief winemaker Adam Chapman and team produce exquisite quality Granite Belt wines recognised on the world stage, having collected over 900 prestigious national and international wine awards to date. Sirromet has 97 wine tanks on-site at Mount Cotton with a total capacity of 2.16-million litres. The largest tanks hold 120,000-litres each

MEDIA ENQUIRIES: Theresa Matthews - Tel: (07) 3822 0648. E-mail:

SIRROMET WINES: 850 Mount Cotton Road, Mount Cotton, Queensland 4165. Tel: (07)3206-2999. Fax: (07) 3206-0900. E-mail:


PHOTOGRAPH: Sirromet Wines General Manager Rod Hill and Hugh Sheridan on the red carpet at the Last Chance for Animals Gala event.

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